Amazon Vendor Academy
Become a certified Amazon Account Manager in 6 sessions
WHEN
The sessions will take place in Q1 2020.
Exact dates will be announced later.
FROM
1st part:
8:00 a.m. – 11:00 p.m BST
9:00 a.m. – 12:00 p.m. CET
2nd part:
1:30 p.m. – 4:30 p.m. BST
2:30 p.m. – 5:30 p.m. CET
COSTS
£4.999 for all sessions
£999 per session
*additional value added tax
The factor-a Vendor Academy offers you comprehensive operational knowledge, a platform for the exchange of experience and continuous hands-on training in the areas of product data/content, Amazon advertising, vendor account handling and reporting and analytics. The curriculum of this factor-a certificate course builds a profound knowledge advantage within several sessions through a combination of expert lectures and individual training units on various Amazon-related topics.
Your advantages
- Gain a competitive edge through comprehensive practical knowledge
- Exchange with experts and industry insiders on an individual basis
- Achieve your goals and better control and build a negotiation foundation with Amazon
- Build a permanent network even after the end of the course
- Receive comprehensive documentation and training material on all operational Amazon Vendor topics
- Benefit from the 20 participant maximum per course and earn a Vendor Academy certificate for successful participation
- Special consulting and software conditions for certificate holders
Program
1. SESSION
Strategic & operational Amazon Insights
Speaker: Alexander Ortner, Principal Amazon Retail and Sebastian Gilles, Principal Strategy Consulting
- Amazon DNA: what makes Amazon so (!) different. Amazon internal goals & common misunderstandings
- Terms & Conditions: what can, should and must be negotiated with Amazon
- Distribution models: is the Vendor / Seller / Hybrid model my golden solution?
- Internationalization & Go-To-Market: How to identify market opportunities
- Launch Strategy Sprint Zero: How to gain data for your relevant Amazon Categories and develop your individual launch strategy?
- Goodbye blackbox: How to use Dashboards to develop & steer your local and global Amazon business
2. SESSION
Amazon Portfolio – Selecting the right products & defining a focus portfolio
Speaker: Alice Gossrau, Head of Account Management and Amir Samari, Head of Consulting
Portfolio analysis:
Define initial portfolio, adjust portfolio regularly
- Monitor operational issues & define key KPIs that impact Amazon business results
- Twister strategy, why is the composition of the optimal portfolio important, what other options are available on Amazon (Virtual Bundlings)
Operational planning:
Identification of regularities that lead to an unhealthy portfolio.
- Transparent analysis of key trends in sales, inventory, forecasting and consumer behavior
- Product cluster of the top performers, where is the greatest potential
- Conversion optimization: Which products should be optimized?
- Product launch strategy: What are the challenges on Amazon and which key figures should be considered?
- Allocation of budgets & linking to other measures such as search advertising, deals, detail page optimization
- Development of eCom products
3. SESSION
Amazon Deals – Making the right choice & tracking performance
Speaker: Alice Gossrau, Head of Account Management and Amir Samari, Head of Consulting
- Amazon Deals as an opportunity to realize short-term sales increases & gain market share
- Overview of relevant key figures that help in the ASIN selection for the deal
- Planning of deals in the overall environment of Amazon activities (sponsored advertising & detail page optimization)
- Marketing calendar for Amazon
- Evaluation of the deal performance and learnings
- Pricing & Buybox
4. SESSION
Amazon SEO – conversion-enhancing content optimization
Speaker: Lara Müller Head of Editorial Team and Katharina Lurz, Team Lead Brand Content
- Content optimization as the basis for increasing sales at product level:
- B+ content incl. keyword optimization
- A+ content, and A+ premium content
- product images
- mobile optimization
- Conversion drivers for maximum brand presence: Brand Store, Twister
- Ensuring long-term success through continuous optimization: review management & content monitoring
- Strategic recommendations for challenges from the manufacturer’s perspectiv
5. SESSION
Amazon Sponsored Advertising
Speaker: Timo Kosak, Head of Paid Advertising
- Introduction: What is Sponsored Advertising?
- Product Clustering: Defining how the ASIN list is clustered in consideration of product line, life cycle, sales potential, Amazon history
- Keyword Research: languages, SEO review, keyword types
- Strategy:
- defining main targets such as your sales goal
- increasing market share
- having a bestseller
- gaining awareness
- launching a product line or cross- & upselling
- Campaign Setup: Create campaigns based on goals. Setups vary for sellers and vendors
- Optimization: updating keyword lists, watching the bids, match types, negative keyword and, how to use the factor-a Suite to increase efficiency
- Analysis / Reporting: what the KPIs mean and how to improve performance based on reporting
6. SESSION
Amazon DSP
Speaker: Kim Maggard, Team Lead Programmatic Advertising
- Introduction: What is DSP?
- Endemic & Non-Endemic
- The Sales Funnel
- Amazon inventory
- Brand safety
- Strategy: campaign types (Awareness, Consideration, Retargeting, Advocacy), targeting options, setting up goals per campaign, integrating video and brand stores, cross- & upselling, conquering OOS and LBB
- Campaign Setup: Ad types (video, standard banner, Amazon DEA) and campaigns per goal
- Optimization: process & factors (eCPM, viewability, delivery)
- Amazon Attribution overview (Sponsored & DSP)
- Analysis & Reporting: Amazon reports vs factor-a reports
- Understand and use the Amazon KPIs correctly
- The entire Funnel: Amazon, Facebook, Google in collaboration
Our experts
Register now!
£ 4.999 for all sessions
*additional value added tax
Interested? Request now without obligation!

Nils Zündorf has over ten years of experience as an e-commerce consultant and specialist in the development and scaling of paid advertising measures.
Nils Zündorf
Managing Director
marketing@factor-a.com
+49 221 17733710