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Amazon Strategy


We let you look behind the Amazon curtain and mediate strategic background knowledge, which helps to better assess and classify the Amazon channel.


Amazon Deep Dive


We provide you with in-depth insight into all operational management options as well as recommendations for improving your Amazon Business.


Book our factor-a experts for your event.

Individual workshops and lectures on all Amazon-specific topics

Michael Hajut

Michael Hajut

Managing Director

Michael Hajut started his career in 2011 as a consultant at the media agency Carat Germany (today Dentsu Aegis Network). He then founded and managed the startup Mindpeak, an online platform focusing on peer-to-peer consulting. At factor-a, Michael and his consulting team serve well-known customers in various industries and countries.

Nils Zündorf

Nils Zündorf

Managing Director

Nils Zündorf has been an e-commerce consultant and specialist in the development and scaling of paid advertising measures for over ten years. His focus is on Sponsored Ads and the Amazon Demand Side Platform.

Marc Aufzug

Marc Aufzug

Managing Director

Marc Aufzug (Dipl. Kfm. – German MBA equivalent) is an entrepreneur and e-commerce expert from the field of marketing with positions at Rocket Internet SE and as founder and managing director of AKM3 (today Performics), he is responsible for new business and marketing at factor-a.

Kimberly Maggard


Team Lead Programmatic Advertising

Kimberly Maggard is Team Lead Programmatic Advertising at factor-a. In 2017 she moved from the Search Team to Programmatic and has since built up the DSP Campaign Strategy and Management division at factor-a. With the help of her team, she helps over 50 brands increase their Amazon sales through programmatic advertising.


Lara Müller

Head of Content

Lara Müller is Head of Editorial Team at factor-a. She has been with factor-a since day 1 and now heads our international editorial team. By supporting more than 150 content projects, she has specialized in the creation of optimal product data on Amazon.


Roberto Russo

Head of Product

As Head of Product, Roberto Russo is responsible for the factor-a suite software solution as well as data analysis and Amazon research projects.
He has been at the startup world for over 10 years. His focus is on innovative software projects and the development of professional developer teams.

Alexander Ortner

Alexander Ortner

Head of New Business

Alexander Ortner is Head of Business Development at factor-a. He spent almost nine years working directly for Amazon. He draws on valuable insights when advising factor-a clients. He focuses on analytics and strategic consulting.


We’re where Amazon is.


Meet our experts at the next event!


23 Sep, 2020 - Köln Messe


21 Sep, 2020 - Halle Tor 2

Beyond ARA: How to achieve true transparency on Amazon

9 Jul, 2020 - Live Webinar Conference

Amazon Roundtable

1 Jul, 2020 - Livestream