Beyond ARA: How to achieve true transparency on Amazon
In our latest Live Stream Alexander Ortner, Principal Amazon Retail, will talked about the Data you need to succeed on … Read more
Vendor Central
The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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5 Reasons to Use Amazon Stores
Amazon offers vendors and sellers only limited space for their content. Product unique selling points and brand messages can only … Read more
Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Tricks for successful case management on Amazon
What to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
The Vendor Manager – 7 tips for an improved Amazon Experience
For every Amazon Vendor, a productive partnership with the designated Amazon Vendor Manager is essential. This cooperation can often be … Read more
Challenges for manufacturers through Amazon’s cross-border sourcing
With each European country that Amazon launches in, most recently with its launch in the Netherlands (first as a translation … Read more
Vendor Central vs. Seller Central: Which one should I choose for my business?
Information gathering: Amazon obtains information about what customers want in a particular department, primarily by first acting as a merchant … Read more