Beyond ARA: How to achieve true transparency on Amazon
In our latest Live Stream Alexander Ortner, Principal Amazon Retail, will talked about the Data you need to succeed on … Read more
Seller Central
The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Vendor Central vs. Seller Central: Which one should I choose for my business?
Information gathering: Amazon obtains information about what customers want in a particular department, primarily by first acting as a merchant … Read more