Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Seller Central
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Vendor Central vs. Seller Central: Which one should I choose for my business?
Information gathering: Amazon obtains information about what customers want in a particular department, primarily by first acting as a merchant … Read more