The virtual Dash Button is a feature in the Amazon Shopping App available to all Prime members. You can save your favorite products as a shortcut and reorder them with one click. Let’s take a closer look at the virtual order buttons from a consumer and vendor perspective:Read more
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Increase Your Sales on Amazon with Product Variations
Link your products on Amazon together and your SEO and sales can grow – if you do it right! Here’s how Amazon variations work!Read more
5 Reasons to Use Amazon Stores
Amazon offers vendors and sellers only limited space for their content. Product unique selling points and brand messages can only … Read more
Brand Protection with Amazon Sponsored Ads
The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Tricks for successful case management on Amazon
What to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Content Optimization on Amazon: This is how it works
The key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
Amazon A+ Content in M-Commerce: What is important?
Smartphones are a part of our everyday life and are used more and more for online shopping. This means a … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more
Amazon SEO: Challenges for brand manufacturers
Several million products are available on Amazon – and are joined by thousands more every day. The first search results … Read more
Review Management on Amazon: Tips & Tricks for Brand Manufacturers
Over 60% of online shoppers report that customer reviews are a key part of their decision-making process for purchases. Amazon … Read more