With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
Amazon SEO
Best practice: Optimize product images for Amazon and mobile commerce
It is no secret that buyers tend to rely more and more on product images when shopping online. Images are … Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
How does Amazon’s Choice badge work?
The Amazon’s Choice badge can give businesses a decisive advantage on the online marketplace. Still, a big question mark looms over the selection criteria for awarding the label. For a short time, however, Amazon listed concrete requirements for receiving the coveted badge on the US marketplace.Read more
Amazon-SEO: The end of the product description
The commercial giant constantly comes up with something new. However, sellers and vendors are rarely informed proactively. It is often only when ranking losses or unsuccessful upload attempts occur that one notices that there are new rules for the Amazon SEO. This time it seems Amazon is going after product descriptions.Read more
Increase Your Sales on Amazon with Product Variations
Link your products on Amazon together and your SEO and sales can grow – if you do it right! Here’s how Amazon variations work!Read more
Content Optimization on Amazon: This is how it works
The key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more