Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Amazon DSP
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Link Out: Amazon 1st Party Inventory for Display Campaigns
Amazon is quickly becoming the number one advertising platform. Outpacing Google, a study showed 40% of advertisers say they used … Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more