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Sponsored Ads on Amazon Launch in Singapore

Sponsored Ads and Brand Stores Launch in Singapore

As of March 24, 2021, Sponsored Ads and Brand Stores became available on Amazon.sg. This is big news for not only sellers, vendors and shoppers in Singapore, but also for retailers around the world who are hoping to expand their online businesses internationally.

When building your Amazon advertising strategy, it is important to consider not only how to reach shoppers in the marketplace in which you are based, but also those around the world. The expansion of Amazon advertising and other features to new markets is making it possible for businesses to scale on a global level.

Sponsored Ads available in singapore
Sponsored Products Now Available in SG (source: screenshot Advertising.Amazon.com)

What is now available in the Singapore marketplace?

Sponsored Products and Sponsored Brands are now available for the Singapore Amazon marketplace. This means, vendors and sellers (no matter where they are based), have the ability to advertise their products and brands to shoppers in Singapore. 

Sponsored Products – A great way to get started with Amazon Advertising, these cost-per-click (CPC) ads allow you to get your products in front of relevant shoppers. Appearing on search results and product detail pages, Sponsored Products will increase your product visibility on Amazon and the ad creatives are automatically generated with automatic targeting so you can easily use them on marketplaces that use a different language.

Sponsored Products Ads
Example of Sponsored Products Ads (source: screenshot Advertising.Amazon.com)

Sponsored Brands – Drive discovery of your brand on Amazon with these customizable CPC ads that incorporate your brand logo, a custom headline and feature multiple products, appearing to relevant shoppers. Best when used in conjunction with Sponsored Products, Sponsored Brands help you to stay on the top of shoppers’ minds and increase brand loyalty as they browse products on the Amazon Singapore marketplace.

Brand Stores – Build an immersive brand experience for shoppers in Singapore, helping them connect with and become familiar with your brand and products. A multipage experience with brand and product information all in one place, the Amazon Store allows you to build your own brand destination within the Amazon cosmos. Stores are a great way to introduce your brand story to new shoppers and are especially useful when entering a new marketplace, so shoppers in Singapore can connect with your brand and find your product offerings easily.  

Brand Stores
Build a Brand Store (Source: screenshot Advertising.Amazon.com)

These options are powerful when used on their own, but when used strategically in combination, the results are infinite. Sponsored Advertising and Brand Stores are available for Amazon advertisers to bring awareness to their brands and products, something that is particularly useful when entering into a new marketplace where shoppers may otherwise not come into contact with them. 

Getting Started

If you are just beginning your Amazon advertising journey, the first step is to register for an Advertising Account, selecting the country you are based out of. If you are already registered, use your current account to set up a listing on Amazon.sg and then follow our step-by-step guides to create a Sponsored Products or Sponsored Brands campaign in Singapore or check out how to build a top-performing Brand Store.

Whether you are a veteran advertiser, looking to take advantage of the internationalization opportunities that Amazon advertising offers by expanding into new marketplaces, or a vendor or seller that is brand new to advertising on Amazon, now is a great time to advertise on Amazon.sg.

Amazon has been and will continue to expand into new markets and is making it extremely accessible for advertisers to enter into these marketplaces as well. In less than a half year’s time, Amazon began offering Sponsored Ads in the Netherlands, opened a marketplace in Poland and now is offering Sponsored Ads in Singapore. 

With many more opportunities on the horizon, it is time to build your advertising and internationalization strategies to keep up with the growing world of Amazon. Curious where to begin or how to best expand your Amazon business? Contact our experts now.

About the author

Kristen Bryk

Amazon Expert


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