factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
How does Amazon’s Choice badge work?
The Amazon’s Choice badge can give businesses a decisive advantage on the online marketplace. Still, a big question mark looms over the selection criteria for awarding the label. For a short time, however, Amazon listed concrete requirements for receiving the coveted badge on the US marketplace.Read more
Amazon-SEO: The end of the product description
The commercial giant constantly comes up with something new. However, sellers and vendors are rarely informed proactively. It is often only when ranking losses or unsuccessful upload attempts occur that one notices that there are new rules for the Amazon SEO. This time it seems Amazon is going after product descriptions.Read more
What’s behind Amazon’s virtual dash button?
The virtual Dash Button is a feature in the Amazon Shopping App available to all Prime members. You can save your favorite products as a shortcut and reorder them with one click. Let’s take a closer look at the virtual order buttons from a consumer and vendor perspective:Read more
Increase Your Sales on Amazon with Product Variations
Link your products on Amazon together and your SEO and sales can grow – if you do it right! Here’s how Amazon variations work!Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
5 Reasons to Use Amazon Stores
Amazon offers vendors and sellers only limited space for their content. Product unique selling points and brand messages can only … Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Brand Protection with Amazon Sponsored Ads
The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Amazon launches Middle East Marketplace
Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Tricks for successful case management on Amazon
What to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
Content Optimization on Amazon: This is how it works
The key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
Amazon A+ Content in M-Commerce: What is important?
Smartphones are a part of our everyday life and are used more and more for online shopping. This means a … Read more