Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Amazon Retail: How to Handle Chargebacks, Logistics and Negotiations
Deep dive into solution approaches, methods to minimize these issues and examples of best-in-class approaches to help your Amazon business come out on the other side stronger than ever.Read more
Tips for a Successful Product Launch on Amazon
When launching a new product on Amazon or launching products in a new marketplace, there are a lot of fundamental … Read more
Consumer Focus: Impact of Brexit on Amazon’s Business in Ireland and the EU
What does the future look like for Amazon customers in Ireland after Brexit? It may be entirely different than you would expect. Find out more!Read more
7 Tips for a Successful Product Launch on Amazon
Are you interested in selling products on Amazon? Are you currently a vendor or seller but are curious about launching your products in new marketplaces? Are you selling across multiple Amazon marketplaces and curious how to develop a successful cross-market approach? Whether one or all of these apply to you and your Amazon business, this live stream will provide an overview of the fundamentals that go into Amazon product launches.Read more
Amazon to Launch in Poland
Amazon has announced that it will officially launch in Poland, instituting the Amazon.pl site to vendors, sellers and customers.Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more
What’s Your Potential? Analyzing the Amazon Category
The Amazon category could be the secret to the success of your Amazon business. Sebastian Gilles breaks down how to analyze categories to maximize your potential. Learn more!Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
How to analyze your amazon category and get the most out of it
Understand which product segments are important for your business and your products and what consumers are willing to pay.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
How-to: Amazon Brand Stores
Amazon Brand Stores As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers … Read more
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more
HOW TO DRIVE INCREMENTAL SALES ON AMAZON – WE FOUND THE MISSING LINK!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without … Read more
YAMAHA CASE STUDY: BUILDING UP YOUR BRAND ON AMAZON
Take a deep dive into understanding the real success of Yamaha on Amazon with factor-a experts Alice Gossrau, Head of … Read more
Manage your inventory: Content monitoring on Amazon
Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more
Prepare your Amazon Prime Day now or regret later
Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more
Use Amazon Advertising to push your Non-Amazon Business
Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Read more