Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
WHAT’S YOUR POTENTIAL? HOW TO ANALYZE YOUR AMAZON CATEGORY AND GET THE MOST OUT OF IT
Understand which product segments are important for your business and your products and what consumers are willing to pay.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
How-to: Amazon Brand Stores
Amazon Brand Stores As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers … Read more
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more
HOW TO DRIVE INCREMENTAL SALES ON AMAZON – WE FOUND THE MISSING LINK!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without … Read more
YAMAHA CASE STUDY: BUILDING UP YOUR BRAND ON AMAZON
Take a deep dive into understanding the real success of Yamaha on Amazon with factor-a experts Alice Gossrau, Head of … Read more
Manage your inventory: Content monitoring on Amazon
Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more
Prepare your Amazon Prime Day now or regret later
Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more
Use Amazon Advertising to push your Non-Amazon Business
Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Read more
5 ultimate tips to turn your Amazon Brand Store into a sales machine
The Amazon Brand Store is crucial for your success and is the best way to present your brand in a … Read more
Beyond ARA: How to achieve true transparency on Amazon
In our latest Live Stream Alexander Ortner, Principal Amazon Retail, will talked about the Data you need to succeed on … Read more
The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more
How to build your Amazon strategy and boost performance through advertising
Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Let’s Talk Amazon – How do I enhance my Strategy for 2020?
factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more
Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more