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Brand optimization: steps to success on and off Amazon

Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more

7 Tips for a Successful Product Launch on Amazon

New Product Launch Amazon

Are you interested in selling products on Amazon? Are you currently a vendor or seller but are curious about launching your products in new marketplaces? Are you selling across multiple Amazon marketplaces and curious how to develop a successful cross-market approach? Whether one or all of these apply to you and your Amazon business, this live stream will provide an overview of the fundamentals that go into Amazon product launches.Read more

DSP Link-Out Campaigns

Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more