Link your products on Amazon together and your SEO and sales can grow – if you do it right! Here’s how Amazon variations work!Read more
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Retargeting Case Study: Boosting Sales with Amazon DSP
2019-07-09 Posted by Kimberly Maggard Amazon Advertising, Amazon Demand Side Platfrom (DSP), Case StudiesHave you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
5 Reasons to Use Amazon Stores
2019-06-18 Posted by Nils Zündorf Amazon Advertising, Amazon News, Amazon StoresAmazon offers vendors and sellers only limited space for their content. Product unique selling points and brand messages can only … Read more
Implementing Amazon Advertising along the Customer Journey
2019-06-06 Posted by Nils Zündorf Amazon Advertising, Amazon Demand Side Platfrom (DSP), Amazon News, Amazon Sponsored AdsAmazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Brand Protection with Amazon Sponsored Ads
2019-05-28 Posted by Nils Zündorf Amazon Advertising, Amazon News, Amazon Sponsored AdsThe competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Tricks for successful case management on Amazon
2019-05-16 Posted by Alexander Ortner Amazon News, Case Management, Vendor Account Management, Vendor CentralWhat to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more
How to understand your Amazon Vendor Manager
2019-05-13 Posted by Alexander Ortner Amazon News, Vendor & Seller Central, Vendor Account Management, Vendor CentralA successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Amazon A+ Content in M-Commerce: What is important?
2019-05-13 Posted by Katharina Lurz A+ Content, Amazon News, Amazon-SEO, Content & Product DataSmartphones are a part of our everyday life and are used more and more for online shopping. This means a … Read more
Content Optimization on Amazon: This is how it works
2019-05-13 Posted by Lara Müller Amazon News, Content & Product Data, Content Relevance Analysis, Product Listing OptimisationThe key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more
Brand Gating – Protect your Brand on Amazon
2019-05-06 Posted by Dominik Gunkel Amazon News, Vendor & Seller Central, Vendor Account ManagementAmazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Amazon launches Middle East Marketplace
2019-05-02 Posted by Dominik Gunkel Amazon NewsAmazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more
Dayparting: How Effective is Ad Scheduling, Really?
2019-04-26 Posted by Nils Zündorf Amazon Advertising, Amazon News, Amazon Sponsored AdsBrands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
2019-04-02 Posted by Nils Zündorf Amazon NewsSince Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
2019-04-02 Posted by Nils Zündorf Amazon NewsAEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
What are Amazon Halo Sales and where do they come from?
2019-03-29 Posted by Thierry Albrecht Amazon Advertising, Amazon Demand Side Platfrom (DSP), Amazon News, Amazon Sponsored AdsThe Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
2019-03-27 Posted by Manuel Frielingsdorf Amazon News, Seller Central, Vendor & Seller Central, Vendor CentralManufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
A+ Content: Use playroom on Amazon in a target-oriented way
2019-03-21 Posted by Katharina Lurz A+ Content, Amazon News, Amazon-SEO, Content & Product DataMany brand manufacturers ask themselves why they need A+ Content in addition to their optimised standard product detail page. The … Read more
Amazon-SEO international: Why translations aren’t the right way
2019-03-11 Posted by Lara Müller Amazon News, Content Relevance Analysis, Internationalisation with Amazon, Keyword Research, Product Listing OptimisationWhen you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
2019-02-26 Posted by Alexander Ortner Amazon News, Internationalisation with Amazon, Vendor Account ManagementOnce your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
Amazon SEO: Challenges for brand manufacturers
2019-02-22 Posted by Lara Müller Amazon News, Amazon-SEO, Content & Product Data, Product Listing OptimisationSeveral million products are available on Amazon – and are joined by thousands more every day. The first search results … Read more
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