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The Amazon Hybrid Model: The best of both worlds?

More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace. This combined usage is known as the hybrid model.

While Amazon Vendors have lower fees and more sophisticated marketing tools – Amazon Sellers are able to enjoy more analytics, margins and control. Each side has their mutually exclusive advantages.

Alexander Ortner, Principal of Amazon Retail talked about valuable insights on how to evaluate if the hybrid approach is right for you, and how businesses are using both Vendor and Seller Central to manage their catalog and growth on Amazon.

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We at factor-a offer a number of services to support all businesses on Amazon and you can find out more via our homepage. Alternatively, below you can download some of our relevant material:

What does factor-a do / How can factor-a help you?

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What is the factor-a Suite platform (SaaS)?

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Any questions?

We are trusted by more than 150 businesses worldwide. Our team of specialists are here to help solve all your problems and questions you have about how to succeed on Amazon. Feel free to contact us via this form or get in direct touch with Jakob Kruhöffer, Business Development Director.

About the author

Alexander Ortner

Principal of Amazon Retail alexander.ortner@factor-a.com Jetzt auf LinkedIn vernetzen!

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