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Amazon Masterclass

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Amazon Strategy in 2020


One Alfred Place
1 Alfred Place

Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the most innovative and fastest growing online marketplace can feel like rocket science. Coming out on top requires expertise and developed state-of-the-art tools in product data and content; as well as expertise in Amazon advertising, account handling and sales excellence.

During this event, you’ll hear from factor-a’s experts, and get advice focusing on your Amazon strategy for 2020.  In January we will introduce the opportunities that brands have for analyzing their relevant Amazon categories so that they can make the right strategic decisions for the upcoming year. In addition, we will talk about Amazon Advertising and explain how brands can determine investment levels and types in order to achieve their goals in the next year.  

factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.


Enjoy breakfast whilst networking with fellow marketers and factor-a.



9.00 – 9.15: Arrive & Network

9.15 – 9.45: Intro (Jakob Kruhöffer – Business Development Director UK)

Amazon is about to become the infrastructure of trade and despite its current omnipresence, it is still day one; we’re at a critical time in the re-invention of shopping. Amazon continues to innovate around etail and retail experience and brands are struggling to stay on top. Jakob will tell you how to stay ahead of the game.

9.45 – 10.30: Measure & understand your Market (Roberto Russo – Head of Product)

In order to find the best Amazon strategy for your portfolio, you need transparency over the Amazon market you are in. From market size over best selling price ranges and package sizes to good working product features – Roberto will explain how to measure and understand your market and your potential in this market. Learn everything about our Project Sprint Zero.

10.30 – 10.45: Coffee Break

10.45 – 11.30: What do I need to do to get the most out of 2020? (Timo Kosak – Head of Paid Advertising)

When you create your Amazon strategy for 2020 you want to know what actions you need to take, how much money is needed for this and how efficient this money will be used. Timo will show you how market insights are used to calculate your Return on Invest including incremental sales by planning your efforts in Amazon SEO, conversion optimisation and Amazon advertising.

11.30 – 12.00:  Questions & Networking

Our Experts


Jakob Kruhöffer

Business Development Director

Roberto Russo Head of Product

Roberto Russo

Head of Product


Timo Kosak

Head of Paid Advertising


With your participation, you agree that personal photos and film shots will be taken at the event which will be used for advertising purposes in print products or on the Internet.


January 30
9:00 – 12:00


One Alfred Place
1 Alfred Place
London, WC1E 7EB