Master the Amazon Advertising Platform to reach maximum visibility and increase sales performance.
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Expert-proven tactics and techniques to skyrocket your e-commerce results in no time while staying efficient.
Meet experienced e-commerce & Amazon veterans and benefit from valuable insights and key learnings.
3 AMAZON EXPERTS
9:00 – 9:15 AM – Breakfast
9:15 – 11:15 AM – 3 talks
11:15 AM – Q&A and networking
How to boost your sales and maximise revenue on Amazon
Amazon has altered the way we shop. And as a marketer, being able to work your way up in the most innovative and fastest growing online marketplace can feel like rocket science. Coming out on top requires expertise and state-of-the-art tools – in product data and content, Amazon advertising as well as in account handling and sales excellence.
Join us for lunch where you’ll hear from experts at factor-a, who will show you easy tricks to grow your audience, boost sales, and gain sustainable market share growth in both the UK and abroad.
factor-a – part of Dept helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.
How Amazon reinvents the Shopping Experience
JAKOB KRUHÖFFER – BUSINESS DEVELOPMENT CONSULTANT AT FACTOR-A
Amazon is about to become the infrastructure of trade and despite its current omnipresence, it is still day one; we’re at a critical time in the re-invention of shopping. Amazon continues to innovate around etail and retail experience and brands are struggling to stay on top. Jakob Kruhöffer will tell you how to stay ahead of the game.
Increase Organic Visibility & Conversion // SEO & Content Optimization on Amazon
KATHARINA LURZ – TEAM LEAD BRAND CONTENT
Discover the opportunities of SEO on Amazon: keyword research and content optimisation as the foundation for successful Amazon-business and find everything Amazon has to offer and learn more about how A+ Content can push your performance.
Skyrocketing your Sales with Amazon Advertising
KIMBERLY MAGGARD – TEAM LEAD PROGRAMMATIC ADVERTISING AT FACTOR-A
Gaining market share through Paid Advertising is crucial for success on Amazon. In this session, we will work on specific cases to illustrate what exactly needs to be done to elevate a brand to the next level in visibility on Amazon. Kim will teach you all about the secrets of Sponsored Advertising and also how to combine Sponsored Advertising and DSP.
How to amplify your brand with Amazon DSP
Achieve your marketing goals by programmatically reaching Amazon shoppers at scale wherever they are on Amazon, across the web and devices in many formats.
With your participation, you agree that personal photos and film shots will be taken at the event which will be used for advertising purposes in print products or on the Internet.