Utilizing Amazon to Drive Traffic to Your Website
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites. Laura Löbbel of factor-a and Joost Eijkens of DEPT discussed utilizing the Amazon Sales Funnel and Link-Out strategies in combination with Amazon Shopping data to drive awareness of your brand on and off Amazon, including how to blend Amazon into your Google campaigns. Explore and maximize all the options DSP has to offer your business.
Download the slides
We at factor-a offer a number of services to support all businesses on Amazon and you can find out more via our homepage. Alternatively, below you can download some of our relevant material: