The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
E-Commerce
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more
How to build your Amazon strategy and boost performance through advertising
Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more