Your Guide to Amazon Prime Day: All You Need to Know
Amazon Prime Day is the most popular e-commerce shopping event year in and year out. After 7.1 billion worldwide sales … Read more
Amazon Sponsored Ads
Sponsored Brands Ads
There is no denying that Amazon advertising has become a key player for all e-commerce businesses, selling both on and … Read more
Sponsored Products Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Products ads like an expert. Read more
Sponsored Display Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Display ads like an expert. Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Tips for a Successful Product Launch on Amazon
When launching a new product on Amazon or launching products in a new marketplace, there are a lot of fundamental … Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Brand Protection with Amazon Sponsored Ads
The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more