Amazon Sponsored Ads
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Brand Protection with Amazon Sponsored Ads
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Case Study AEG: 68% sales increase through Amazon Marketing
What are Amazon Halo Sales and where do they come from?
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more
Amazon Sponsored Ads: The ultimate guide to all new features
In the past several weeks, Amazon has gone about a major overhaul in its marketing portfolio strategy. Amazon Marketing Services … Read more