Amazon launches Sponsored Display Ads in Sweden, supporting vendors and sellers in growing their businesses and improving the shopping experience for customers.Read more
Amazon Advertising
Amazon Prime Day 2021 Recap
Amazon Prime Day 2021 was the biggest event to date for the e-commerce giant, but as with any major event, there were both positives and negatives.Read more
Amazon Posts
Social media meets online retail with Amazon Posts. This new addition to Amazon allows shoppers to discover your brand and products through different feeds.Read more
How to Find the Right Amazon Agency for your Needs
All the tips, insights and information you need directly from the experts to find the right Amazon agency for your business.Read more
Your Guide to Amazon Prime Day: All You Need to Know
Amazon Prime Day is the most popular e-commerce shopping event year in and year out. After 7.1 billion worldwide sales … Read more
Get ready for Amazon Prime Day 2021
While Amazon always keeps a tight lid on the exact date of Prime Day, several sources have revealed that it … Read more
Sponsored Brands Ads
There is no denying that Amazon advertising has become a key player for all e-commerce businesses, selling both on and … Read more
Brand optimization: steps to success on and off Amazon
Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more
Sponsored Products Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Products ads like an expert. Read more
Sponsored Display Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Display ads like an expert. Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Tips for a Successful Product Launch on Amazon
When launching a new product on Amazon or launching products in a new marketplace, there are a lot of fundamental … Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
How-to: Amazon Brand Stores
Amazon Brand Stores As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more
How to build your Amazon strategy and boost performance through advertising
Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more