Amazon DSP: Twitch Inventory and Audiences Available for Targeting

20. January 202120. January 2021 by Kimberly Maggard

Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more

Amazon.nl: Sponsored Ads are Now Available in the Netherlands

11. January 20216. January 2021 by Kristen Bryk

The Netherlands Sponsored Products Launch

According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more

How-to: Amazon Brand Stores

5. January 202115. December 2020 by Kristen Bryk

Amazon Brand Stores As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers … Read more

The New Amazon Normal – Main Challenges of Our Clients in 2020

9. December 20209. December 2020 by Alexander Ortner

2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more

Prepare your Amazon Prime Day now or regret later

20. October 202018. August 2020 by Kimberly Maggard

Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more

Use Amazon Advertising to push your Non-Amazon Business

20. October 20207. August 2020 by Soeren Oberdalhoff

Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Read more

5 ultimate tips to turn your Amazon Brand Store into a sales machine

20. October 202023. July 2020 by Katharina Lurz

The Amazon Brand Store is crucial for your success and is the best way to present your brand in a … Read more

How to boost your sales and maximize revenue on Amazon

19. May 202029. April 2020 by Katharina Lurz

Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more

How to boost your sales with Amazon Advertising despite the crisis

20. May 202023. April 2020 by Nils Zündorf

Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more

How to build your Amazon strategy and boost performance through advertising

1. April 2020 by Jakob Kruhöffer

Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more

Let’s Talk Amazon – How do I enhance my Strategy for 2020?

7. February 20204. February 2020 by Jakob Kruhöffer

factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more

Fashion on Amazon: What’s possible with Amazon Advertising?

11. December 201912. November 2019 by Nils Zündorf

Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more

Product Launch with Amazon Search Engine Marketing

8. October 20198. October 2019 by Marc Westphal

Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more

Amazon Advertising will be bigger than Facebook Ads

11. December 201918. September 2019 by Kimberly Maggard

dmexco Talk, World of Agencies, Kim Maggard

factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more