Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Amazon Advertising
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Tips for a Successful Product Launch on Amazon
When launching a new product on Amazon or launching products in a new marketplace, there are a lot of fundamental … Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites.Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
How-to: Amazon Brand Stores
Amazon Brand Stores As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more
How to build your Amazon strategy and boost performance through advertising
Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more
Let’s Talk Amazon – How do I enhance my Strategy for 2020?
factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Link Out: Amazon 1st Party Inventory for Display Campaigns
Amazon is quickly becoming the number one advertising platform. Outpacing Google, a study showed 40% of advertisers say they used … Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Brand Protection with Amazon Sponsored Ads
The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more