How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Amazon Advertising
How to boost your sales with Amazon Advertising despite the crisis
Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more
How to build your Amazon strategy and boost performance through advertising
Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more
Let’s Talk Amazon – How do I enhance my Strategy for 2020?
factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Link Out: Amazon 1st Party Inventory for Display Campaigns
Amazon is quickly becoming the number one advertising platform. Outpacing Google, a study showed 40% of advertisers say they used … Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Brand Protection with Amazon Sponsored Ads
The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more
New! Amazon introduces Multi-Stores for Brands
Where previously, until this point, brands could use only one Amazon Store per account: now, vendors and sellers have the … Read more
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more
Amazon Sponsored Ads: The ultimate guide to all new features
In the past several weeks, Amazon has gone about a major overhaul in its marketing portfolio strategy. Amazon Marketing Services … Read more