Prepare your Amazon Prime Day now or regret later

20. October 202018. August 2020 by Kimberly Maggard

Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more

Use Amazon Advertising to push your Non-Amazon Business

20. October 20207. August 2020 by Soeren Oberdalhoff

Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Read more

5 ultimate tips to turn your Amazon Brand Store into a sales machine

20. October 202023. July 2020 by Katharina Lurz

The Amazon Brand Store is crucial for your success and is the best way to present your brand in a … Read more

How to boost your sales and maximize revenue on Amazon

19. May 202029. April 2020 by Katharina Lurz

Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more

How to boost your sales with Amazon Advertising despite the crisis

20. May 202023. April 2020 by Nils Zündorf

Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more

How to build your Amazon strategy and boost performance through advertising

1. April 2020 by Jakob Kruhöffer

Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more

Let’s Talk Amazon – How do I enhance my Strategy for 2020?

7. February 20204. February 2020 by Jakob Kruhöffer

factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more

Fashion on Amazon: What’s possible with Amazon Advertising?

11. December 201912. November 2019 by Nils Zündorf

Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more

Product Launch with Amazon Search Engine Marketing

8. October 20198. October 2019 by Marc Westphal

Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more

Amazon Advertising will be bigger than Facebook Ads

11. December 201918. September 2019 by Kimberly Maggard

dmexco Talk, World of Agencies, Kim Maggard

factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more

Link Out: Amazon 1st Party Inventory for Display Campaigns

8. October 20193. September 2019 by Kimberly Maggard

Amazon is quickly becoming the number one advertising platform. Outpacing Google, a study showed 40% of advertisers say they used … Read more

Retargeting Case Study: Boosting Sales with Amazon DSP

25. November 20199. July 2019 by Kimberly Maggard

amazon retargeting wacom case study header

Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more

Implementing Amazon Advertising along the Customer Journey

28. August 20196. June 2019 by Nils Zündorf

Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more