Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing factors for success on the Amazon marketplace. Dennis gave a glimpse behind the Amazon curtain and offered strategic background knowledge to help with better assessment and classification on the Amazon channel. In addition, Pauline talked about Amazon Advertising and explained how brands can determine investment levels and types in order to achieve their goals in the next year.
Boost your performance by using Amazon reports
Dennis Giesche – Consultant
You’re going to learn about the key terms and most important KPIs to measure your performance and to spot problems and opportunities. In addition, learn about putting ARA Premium reports to use in optimising Sponsored Advertising campaigns.
Skyrocketing your sales with Amazon advertising
Pauline Lammerant– Search Advertising Consultant
Gaining market share through Paid Advertising is crucial for success on Amazon. In this session, we will work on specific cases to illustrate what exactly needs to be done to elevate a brand to the next level in visibility on Amazon. Pauline will teach you all about the secrets of Sponsored Advertising and also how to combine Sponsored Advertising and DSP.
Download the slides
We at factor-a offer a number of services to support all businesses on Amazon and you can find out more via our homepage. Alternatively, below you can download some of our relevant material: