Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can secure your e-commerce success in the future – if you use them correctly. The main pillars of Amazon Advertising solutions are Search and Programmatic Marketing. Combine these two and you can reach potential customers throughout their entire customer journey – on and off Amazon. And you benefit from Amazon’s data gold, because no one else knows their users as well and can use it to target ads as precisely as the online giant. With the help of Amazon Sponsored Ads and the Amazon Demand Side Platform (DSP), a powerful sales funnel can be designed. How does it work? Managing Director Nils Zündorf provided answers to these and other questions.
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