factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on the day from different specialist disciplines sharing their knowledge of Amazon. The talk was a chance to discuss Amazon’s DNA, the challenges businesses face on the platform, what can be done to solve these challenges by performing a number of strategic ruminations and taking decisive actions. The day covered topics on how to source and utilise specific relevant product data, focusing on your existing portfolio management and how best to devise a strategic advertising strategy.
To download the full presentation from the event, click here.
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