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Manage your inventory: Content monitoring on Amazon

Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more

Prepare your Amazon Prime Day now or regret later

Due to the Covid Pandemic there were rumors that the  Amazon Prime Day will be cancelled in Fall. While Amazon … Read more

Use Amazon Advertising to push your Non-Amazon Business

Amazon’s Display Advertising program (DSP) offers huge opportunities to Vendors and Sellers to increase sales or brand awareness on Amazon. But wait: that is … Read more

5 ultimate tips to turn your Amazon Brand Store into a sales machine

The Amazon Brand Store is crucial for your success and is the best way to present your brand in a … Read more

Beyond ARA: How to achieve true transparency on Amazon

In our latest Live Stream Alexander Ortner, Principal Amazon Retail, will talked about the Data you need to succeed on … Read more

The Amazon Hybrid Model: The best of both worlds?

More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more

How to boost your sales and maximize revenue on Amazon

Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more

How to boost your sales with Amazon Advertising despite the crisis

Amazon Advertising is not only relevant for manufacturers and retailers to survive the crisis. With powerful marketing tools you can … Read more

How to build your Amazon strategy and boost performance through advertising

Our factor-a experts Dennis Giesche, Consultant, and Pauline Lammerant, Search Advertising Consultant, showed how Amazon ticks and presented decisive influencing … Read more

Amazon launched in the Netherlands

Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Let’s Talk Amazon – How do I enhance my Strategy for 2020?

factor-a held the first Amazon conference of the new year in London this month. There were some excellent speakers on … Read more

Voice Commerce: How Alexa brings you into the home of your customers

With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more

Best practice: Optimize product images for Amazon and mobile commerce

It is no secret that buyers tend to rely more and more on product images when shopping online. Images are … Read more

Fashion on Amazon: What’s possible with Amazon Advertising?

Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more

600% sales increase with Sponsored Ads: A case study

Discover how utilizing Sponsored Ads helped a home and garden decor brand achieve six times higher revenue on Amazon. Read more

Product Launch with Amazon Search Engine Marketing

Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more

Amazon Advertising will be bigger than Facebook Ads

factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more

Link Out: Amazon 1st Party Inventory for Display Campaigns

Amazon is quickly becoming the number one advertising platform. Outpacing Google, a study showed 40% of advertisers say they used … Read more

How does Amazon’s Choice badge work?

The Amazon’s Choice badge can give businesses a decisive advantage on the online marketplace. Still, a big question mark looms over the selection criteria for awarding the label. For a short time, however, Amazon listed concrete requirements for receiving the coveted badge on the US marketplace.Read more

Amazon-SEO: The end of the product description

The commercial giant constantly comes up with something new. However, sellers and vendors are rarely informed proactively. It is often only when ranking losses or unsuccessful upload attempts occur that one notices that there are new rules for the Amazon SEO. This time it seems Amazon is going after product descriptions.Read more

Retargeting Case Study: Boosting Sales with Amazon DSP

Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more

Implementing Amazon Advertising along the Customer Journey

Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more

Brand Protection with Amazon Sponsored Ads

The competition is not sleeping. To succeed on Amazon, brands must focus on a goal-oriented marketing strategy. This also includes … Read more

Brand Gating – Protect your Brand on Amazon

Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more

Amazon launches Middle East Marketplace

Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more

Dayparting: How Effective is Ad Scheduling, Really?

Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more

Tricks for successful case management on Amazon

What to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more

How to understand your Amazon Vendor Manager

A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more

Case Study Universum Film: Bestseller with Sponsored Ads

Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more

Case Study AEG: 68% sales increase through Amazon Marketing

AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more

What are Amazon Halo Sales and where do they come from?

The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more

Content Optimization on Amazon: This is how it works

The key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more

Amazon Buy Box: Consider these important influencing factors

To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more

Amazon A+ Content in M-Commerce: What is important?

Smartphones are a part of our everyday life and are used more and more for online shopping. This means a … Read more

The Amazon Hybrid Model: Combining Vendor & Seller Central

Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more

Amazon-SEO international: Why translations aren’t the right way

When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more

Internationalisation on Amazon: How to Prevent Cross-Border Sourcing

Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more

Amazon DSP: How to use New-To-Brand Metrics

Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more

Amazon SEO: Challenges for brand manufacturers

Several million products are available on Amazon – and are joined by thousands more every day. The first search results … Read more

Amazon’s Marketplace Launch in the Middle East

News has surfaced from various outlets that Amazon plans to expand its reach to the Middle East. According to these … Read more

Review Management on Amazon: Tips & Tricks for Brand Manufacturers

Over 60% of online shoppers report that customer reviews are a key part of their decision-making process for purchases. Amazon … Read more

New! Amazon introduces Multi-Stores for Brands

Where previously, until this point, brands could use only one Amazon Store per account: now, vendors and sellers have the … Read more

Light in the blackbox: New customer metrics for Amazon Advertising

Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more

New: Bidding Control for Amazon Sponsored Products

In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more

Amazon Sponsored Ads: The ultimate guide to all new features

In the past several weeks, Amazon has gone about a major overhaul in its marketing portfolio strategy. Amazon Marketing Services … Read more

Small and Light: Amazon launches new FBA program in Europe

Small and Light (SnL): Amazon launches new FBA-program for sellers and vendors With Amazon Small and Light (SnL), Amazon offers … Read more

Germany’s leading agency in Social Media & Influencer Marketing joins digital agency Dept

By joining Dept, visumate strengthens their overall marketing position with data and technology experts, while simultaneously enriching Dept with creative … Read more

Dept Festival 2018 reveals first names line-up

Digital agency Dept has announced the first speakers to take the stage during the third edition of the Dept Festival. … Read more

factor-a becomes part of Dept

Cologne-based agency embedded in entrepreneurial service model composed of 15 top digital agencies in ten countries Amazon specialist factor-a continues … Read more

factor-a’s amabid software nominated for the European Search Awards

amabid nominated twice   factor-a has been nominated with amabid – the software solution for AMS Bid and campaign automation … Read more

And the SEMY award goes to…factor-a!

amabid wins SEA software innovation award factor-a has won the 2018 SEMY Award in the category “SEA Software Innovation” with … Read more

Amazon Marketing Services? Like Google AdWords, only more powerful

Increased product visibility and increased sales with Amazon Marketing Services Amazon is on the rise and develops every day. Regarding … Read more

factor-a nominated for the SEMY Awards – the coveted German Search Marketing Award

Nominated in two categories simultaneously We are very pleased to announce that our amabid Software has been nominated for this … Read more

factor-a at dmexco 2017

2-day full program With a stylishly designed stand and a strong team, factor-a took part as an Amazon service provider … Read more

Press release: Alexa, how popular am I on Amazon?

factor-a introduces visibility index and screening for trademarks on Amazon ● factor-a Visibility Index shows what the household knows about … Read more

Sponsored Products

New ranking for sponsored products Will products with top rankings lose importance in the future? Most recently, sponsored products on … Read more

The customer’s view of Amazon Business (Buy-Side)

Create a business account The full verification process may take up to three working days, Amazon will review the proposal … Read more

Amazon Business – B2B e-commerce with shopping experience

What are the biggest challenges in the B2B market? Speed, reliability, simplicity and reasonable prices. What is Amazon particularly good … Read more

Amazon Business comes to Germany

Amazon’s basic idea is absolute customer focus – Amazon has always been committed to providing the best service to its … Read more

10 things you should consider as a Vendor in preparation for Cyber Monday

If you, as a vendor, are considering participating in Cyber Monday, you should consider a number of prerequisites as well … Read more

The end of sponsored reviews on Amazon

Those who have read reviews on Amazon in recent years will have noticed that an addendum has appeared in some … Read more

The Vendor Manager – 7 tips for an improved Amazon Experience

For every Amazon Vendor, a productive partnership with the designated Amazon Vendor Manager is essential. This cooperation can often be … Read more

Press release: Brands on Amazon under new leadership – entrepreneur Marc Aufzug and Dominik Bors expand factor-a

factor-a management team expands news company umbrella: Marc Aufzug (Rocket Internet among others) and Dominik Bors become managing directors of … Read more

Challenges for manufacturers through Amazon’s cross-border sourcing

With each European country that Amazon launches in, most recently with its launch in the Netherlands (first as a translation … Read more

Amazon – The new design of the product detail pages

Amazon has recently introduced a new design on product detail pages to be even more attractive for customers. So far, … Read more

Online shopping without an online shop: Amazon establishes the dash button in Germany

Since August 31, Amazon has been offering its Dash Buttons for the first time in Germany, which have already been … Read more

New service for sellers on Amazon: Vendor Express

For a few days now, Amazon has also been offering German manufacturers and retailers the service Vendor Express, which the … Read more

factor-a visibility index

How do major brand manufacturers fare on Amazon? In order to address this issue, factor-a has launched a Visibility Index, … Read more

Vendor Central vs. Seller Central: Which one should I choose for my business?

Information gathering: Amazon obtains information about what customers want in a particu­lar department, primarily by first acting as a merchant … Read more

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Amazon Roundtable

1 Jul, 2020 - Livestream